Here are a couple of methods to discover your personal brand vocabulary. 2 Your brand is your self-impression. Unusual Travel Words With Beautiful Meanings Ig Photos Rare Words Unusual Words Travel Words Build a Brand Checklist. . Make a list of about 10 words that describe it. Always use the same logo and tagline. I think you get where I am going here. Your story is your brand. What exactly is the company or product the alternative to. If it is the alternative to the brands perception of the status quo then it would be more prudent for the brand to use more descriptive creative words to. If youre struggling to find the words that stick try this exercise. Authentic original genuine trustworthy. Also make sure you take a look at how you communicate your brand values through content pieces and your marketing blog. Graphic design portfolio and brand design blog of Branding by Juls a freelance